Indian users during https://www.hwugu.com/ the first half of this year spent more time on Google services than on Facebook services, according to estimates from audience measurement firm Comscore. The revamped strategy mirrors initiatives that have succeeded in boosting the time Indian consumers spend with Google services.At the New Delhi event, Google unveiled a plan to bring Indian newspaper content online, to increase the supply of search results - and ads - available in regional languages.Executives met with one Indian merchant who recorded product videos on YouTube then messaged the links to potential customers on WhatsApp, said Kim Spalding, the company’s general manager and product lead for small business ads.
It has been without a country head for the last year, and has faced a series of incidents in which rumors circulating on Facebook and WhatsApp have prompted mob violence.Google’s India workforce has more than doubled since to more than 4,000 employees, or about eight times Facebook’s presence, according to a tally of LinkedIn profiles and company statements. Google’s India revenues reached $1 billion only last year.Facebook and Google declined to comment on Indian revenue figures or the competition between the two companies. That such a question would even be debated explains why Pichai, Google’s chief executive, has pressed to flip the company’s approach to emerging markets.Its products evolved too, becoming easier to use with low data plans.New TacticsFor many years Google designed its services for early adopters of new technology, who tended to be in Silicon Valley, said Nelson Mattos, who oversaw Google’s Europe and Africa operations for several years.
Small businesses in emerging markets are less likely to have websites, a foundation for Google ad campaigns but unnecessary for Facebook.Facebook, meanwhile, is already on to commercializing such behavior.Facebook ads, compared with those on Google search or YouTube, tend to transcend language barriers more easily because they rely more on visual elements, said Narayan Murthy Ivaturi, vice president at FreakOut Pte Ltd, a Singapore-headquartered digital marketing firm."Over time, as you saw the growth of Facebook, the importance of WhatsApp and other tools in these new markets, and not the same adoption of Google, the company started to realize that maybe they had to change that approach," Mattos said. Pinpointing younger consumers and rural populations is easier with Facebook and its Instagram app, he and other ad buyers said. Over a similar period a year ago, Facebook came out on top.The Facebook phenomenon is evident close to home for Google.Facebook’s success has shaken Alphabets Google, led by an Indian-born CEO, Sundar Pichai, who has made developing markets a priority.Extending those gains to the ad business is a work in progress. Great products would then find a broad global audience.
It has been without a country head for the last year, and has faced a series of incidents in which rumors circulating on Facebook and WhatsApp have prompted mob violence.Google’s India workforce has more than doubled since to more than 4,000 employees, or about eight times Facebook’s presence, according to a tally of LinkedIn profiles and company statements. Google’s India revenues reached $1 billion only last year.Facebook and Google declined to comment on Indian revenue figures or the competition between the two companies. That such a question would even be debated explains why Pichai, Google’s chief executive, has pressed to flip the company’s approach to emerging markets.Its products evolved too, becoming easier to use with low data plans.New TacticsFor many years Google designed its services for early adopters of new technology, who tended to be in Silicon Valley, said Nelson Mattos, who oversaw Google’s Europe and Africa operations for several years.
Small businesses in emerging markets are less likely to have websites, a foundation for Google ad campaigns but unnecessary for Facebook.Facebook, meanwhile, is already on to commercializing such behavior.Facebook ads, compared with those on Google search or YouTube, tend to transcend language barriers more easily because they rely more on visual elements, said Narayan Murthy Ivaturi, vice president at FreakOut Pte Ltd, a Singapore-headquartered digital marketing firm."Over time, as you saw the growth of Facebook, the importance of WhatsApp and other tools in these new markets, and not the same adoption of Google, the company started to realize that maybe they had to change that approach," Mattos said. Pinpointing younger consumers and rural populations is easier with Facebook and its Instagram app, he and other ad buyers said. Over a similar period a year ago, Facebook came out on top.The Facebook phenomenon is evident close to home for Google.Facebook’s success has shaken Alphabets Google, led by an Indian-born CEO, Sundar Pichai, who has made developing markets a priority.Extending those gains to the ad business is a work in progress. Great products would then find a broad global audience.
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